Marketing Strategy

Marketing strategy sits at the core of all of our work. From comprehensive strategies that integrate marketing, operations, sales, and admin processes, to integrated marketing strategies based in deep insights and market research.

Growth Hacking & Lead Generation

A key requirement of most FinTech businesses is aggressive and exponential growth. We conceptualise and develop innovative and ground-breaking growth hacking strategies to accelerate our client’s recruitment and conversion metrics.

Content Creation

We produce tailor-made content for our clients’ digital and social media platforms. This content takes the form of designed graphic content, photography, animation, videography, and blogging.

Media Strategy & Placement

We conceptualise, produce and place digital media adverts, be they web banners, animated gifs or video ads, across all major networks, including the Google Display Network, YouTube, Google AdWords, Facebook, LinkedIn, WiFi platforms and more.

Creative Design

Many of our clients require above-the-line ads to maximise awareness and to build trust. Our team of creatives and graphic designers specialise in conceptualising, designing and producing campaigns for print, TV and/or radio to drive these objectives.

Platform Development

While most of our clients have their own tech and dev teams, we have the ability to build and maintain various digital platforms, including websites, apps, loyalty programs, landing pages and games.

Bulk Digital Communication

We build and manage customer databases and then handle bulk communications with these databases via HTML Emailers, SMS, WhatsApp, USSD, Telegram and more.

PR & Influencer Marketing

We have a comprehensive network of media outlets, as well as tech, blockchain and financial influencers that we leverage to drive our clients’ marketing objectives. Central to this is our proprietary platform, SA Crypto, which we utilise as often as possible.

Innovation & Ideation

We are continually striving to innovate and deliver cutting edge solutions for our clients. Technologies that we are working with include RFID, NFC, Augmented and Virtual Reality, e-commerce, home digitisation, blockchain solutions, biometrics, sonic barcodes, Artificial Intelligence, and more…